Beach Juju’s Website will be Inactive from 4/12/19 - 4/01/20. All orders placed during this time will be made after the 4th of Jan 2020.


Hi I'm JoJo

Moving to Campwin Beach in sunny North Queensland inspired me to create the Beach Juju brand. Handcrafted pieces that emanate the warmth and essence 'JUJU' that radiates from this beautiful place I call home.
My love of vintage crafts inspired my crocheted earring designs. Marrying them with coconut shell components allows structure & statement without the dreaded weight. This also gives the duo a 'BEACHY-BOHO' vibe with no real need to be 'ON-TREND' as nostalgic textiles like crochet continue to stand the test of time; echoing throughout fashion history. 
I've always been a maker of things; after studying fashion design at a young age I went on to create millinery & handmade cloth dolls. I have a passion for the design process, that artistic bubble you exist in when creating something authentically you.


In a world of fast-fashion my goal is to create high quality, unique, slow-fashion pieces to be treasured. Living by the beach has made me very aware of a products life-cycle and how our decisions can directly impact what finds its way into our oceans. I hope my choice of sustainable coconut and handcrafted textiles reflect that sentiment; reminding you to purchase your accessories thoughtfully. 

Niobium Earwires

Named for the goddess Niobe, this rare MAGICAL metal is Beach Juju’s signature material. With a value higher than that of SILVER; this pure, HYPOALLERGENIC metal is never painted or plated & contains ZERO additives. It’s bio-compatible nature makes it the safest choice for people with hyper-sensitivities to other metals, (including Sterling Silver). The opulent, corrosion-resistant qualities of NIOBIUM will allow your pieces to be passed down for generations to enjoy.

Beach Juju ©2019.

Each item is individually Handcrafted by 'Jolene Thompson' at her Campwin Beach home in North Queensland. Jolene Thompson retains ownership of all design elements & graphic content (including all images) contained herein.