All online sales are Handmade-to-order. Current processing times are 7-10 Days.


Hi I'm JoJo

Moving to Campwin Beach in sunny North Queensland inspired me to create the Beach Juju brand. Handcrafted pieces that emanate the warmth and essence 'JUJU' that radiates from this beautiful place I call home.
My love of vintage crafts inspired my crocheted earring designs. Marrying them with coconut shell components allows structure & statement without the dreaded weight. This also gives the duo a 'BEACHY-BOHO' vibe with no real need to be 'ON-TREND' as nostalgic textiles like crochet continue to stand the test of time; echoing throughout fashion history. 
I've always been a maker of things; I have a passion for the design process, that artistic bubble you exist in when creating something authentically you.


In a world of fast-fashion my goal is to create high quality, unique, slow-fashion pieces to be treasured. Living by the beach has made me very aware of a products life-cycle and how our decisions can directly impact what finds its way into our oceans. I hope my choice of sustainable coconut and handcrafted textiles reflect that sentiment; reminding you to purchase your accessories thoughtfully. 

Niobium Earwires

Named after the Greek goddess NIOBE, this rare MAGICAL metal is Beach Juju’s signature material. Naturally Nickel-Free; Niobium is a PURE element with ZERO additives. It’s unique ’BIO-COMPATIBLE’ nature offers a SAFE option for those suffering with ALLERGIES to other metals similarly labelled 'HYPOALLERGENIC". This OPULENT alternative has a higher value than SILVER with long lasting, corrosion resistant properties.

Beach Juju ©2020

Each item is individually Handcrafted by 'Jolene Thompson' at her Campwin Beach home in North Queensland. Jolene Thompson retains ownership of all design elements & graphic content (including all images) contained herein.